The Brief

The previous Activate Learning site was predominantly a business to business site, demonstrating the scope of the group to the sector and partners. Meanwhile, the college ‘child’ sites were the main vehicles for attracting and recruiting students. The aim of the project was to boost the profile of Activate Learning as the leading brand and provide a new approach to external engagement following ensuing organisational changes. Activate Learning wanted a vibrant and engaging website presence which would sit at the heart of their communications, allowing them to connect and engage with external audiences.

The Solution

The purpose of the new website was to promote the group and its colleges to key target audiences, and to be significant student recruitment and commercial tool, integrating with their new Microsoft Dynamics CRM solution and other digital marketing tools (namely Dotmailer for email campaigns).

The solution was to combine sites resulting in a less complex user-friendly journey. This will require careful design and development to maintain the college identities, make content accessible and deliver a seamless user experience.